Privacy & Security

What about my privacy?

At Atlas Automotive Equipment (hereafter “the Store”), we respect and protect the privacy of our customers and those who use our website. The following Privacy Statement provides details about how your personal information is collected and used. This privacy statement applies to the network of Atlas Automotive Equipment websites, and products that are located in, but not limited to the www.atlasautoequipment.com and multiple forwarded domains.

We value your trust, and we commit to you that we will treat your information with the same honesty and sensitivity that we would treat our own.

How We Collect Your Personal Information 

We collect personal information through your interactions with us. This includes when you actively provide it, automatically when you use our websites, apps, and services, or from business partners or other users of our services. We may also infer or derive personal information based on other information we collect. 

What Personal Information We Collect 

• Contact Information/Identifiers: Name, username, email address, phone number, mobile phone number for SMS/MMS, identity documents, IP address, and any other identifiers provided when accessing or using our services. 
• Payment Information: Billing name, address, and credit card or other payment information. 
• Other Information: Social media profiles, LinkedIn URLs, custom profiles, and any other information voluntarily provided or publicly available. 
• Account Information: Usernames, account numbers, phone numbers, language preference, title, department. 
• User Content: Files, communication content (e.g., documents, SMS, pictures, transcripts, notes, recordings, voicemails) or other information uploaded or provided by users. 
• Service Usage Data: Device information, system logs, usage logs, backend logs, client logs, internal feature usage analytics, cookie identifiers, traffic data, quality of service data, fraud and threat analysis data, connection type, and related information. 
• Geolocation Information: Information about your location when using our services. 
• SMS Messages: Content of SMS/MMS messages for customer service, peer-to-peer, marketing, sales, and items that violate our spam rules. 
• Inferred or Derived Data: Summarized information included in recorded content processed by conversational intelligence. 
• Communications with Us: Surveys, calls, emails, messages, chatbot interactions, etc.
• Other Information: Any personal information voluntarily provided through service use or integrations with other applications.

How We Use Your Personal Information 

We use your personal information for the following purposes: 

• Communicate with you (phone, email, SMS/MMS, direct messaging through social media, and other forms of mediated communication). 
• Verify your identity to prevent fraud. 
• Create your account. 
• Provide and improve our services. 
• Manage orders and customer relationships. 
• Market and advertise our services. 
• Conduct surveys. 
• Provide internal training and quality assurance. 
• Optimize interactions with our teams. 
• Connect you to and enhance your experience with our websites, apps, and services. 
• Provide customer dashboards and reports. 
• Conduct fraud and threat analysis. 
• Monitor data center and network performance. 
• Conduct analytics to improve service performance. 
• Personalize your experience. 
• Comply with applicable laws. 
• Perform billing. 

We may use artificial intelligence, machine learning, or similar technology to provide, maintain, support, and improve our services and interactions with you. 

We use the latest encryption technology to keep your personal information safe. All your ordering information -- including your name,address, and credit card number -- is encrypted using a secure server for maximum security. Your credit card and billing information cannot be read as it travels to our ordering system. To ensure that your information is even more secure, once we receive your credit card information, we store it on a server that isn't accessible from the Internet. 

Credit card transactions are handled by a third-party financial institution, which receives the credit card number and other personal identifying information only to verify the credit card numbers and process transactions. If you feel more comfortable doing so, you are welcome to call in your credit card information and complete your purchase by phone. 

Cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. 

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. 

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. 

How, Why, and What Personal Information We Share with Third Parties 

We share personal information for legitimate business or legal purposes with the following third parties:

• Our affiliates. 
• Business partners for marketing or selling our services. 
• Service providers, contractors, vendors, or agents operating on our behalf. 
• Third parties in connection with corporate transactions. 
• Law enforcement agencies, regulatory or governmental bodies, or other third parties as required by law. 
• Other third parties with your consent.

How We Respect Your Privacy Rights 

We provide opportunities to access, review, modify, and delete your personal information. For requests regarding personal information processed on behalf of our customers, please contact us via our Contact Us page. 

Your Privacy Rights as an US/CA/EEA/UK/Swiss Resident 

• Access, rectification, objection, restriction, erasure, portability, and withdrawal of consent. 
• Right to lodge a complaint with a supervisory authority.
• No automated decision-making.

Your Additional Privacy Rights as a Resident of Certain U.S. States

• Data portability, knowledge and access, deletion, non-discrimination, rectification, opt-out of selling or sharing personal information. 
• Verification of requests using name and email, with additional information as needed.

How We Keep Your Personal Information Secured 

We take appropriate steps to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction.

How Long We Retain Your Personal Information

We retain your personal information no longer than necessary for the purposes it was collected, unless required by law. When no longer needed, we delete or anonymize the information.

International Data Transfers

Your personal information may be transferred to and processed in countries with different data protection laws. We comply with applicable data privacy frameworks and safeguards for such transfers.

Children's Privacy

We do not knowingly collect or solicit personal information from children under 16 outside of specific contexts subject to the Children’s COPPA notice.

Updates to this Policy

We may update this Privacy Policy periodically. Any changes will be posted on our websites, and where appropriate, notified to you via email.

Contact Us

For any questions, comments, or concerns about this Privacy Policy, please contact us via our Contact Us page. 

Can I opt out?

If you would like to opt out of having personal data sold, please contact Customer Service.

• Call Toll Free: 1-866-898-2604
  8:30am-5:00pm (EST), Monday-Friday

PRIVACY STATEMENT-CALIFORNIA

This PRIVACY NOTICE FOR CALIFORNIA RESIDENTS supplements the information contained in the Privacy Statement of Atlas Auto Equipment (collectively, “we,” “us,” or “our”) and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws. Any terms defined in the CCPA have the same meaning when used in this notice.

Information We Collect

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:

 

 

Personal information does not include:

• Publicly available information from government records.
• De-identified or aggregated consumer information.
• Information excluded from the CCPA's scope, like:
  health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
• Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.

We obtain the categories of personal information listed above from the following categories of sources:

• Directly from our clients or their agents. For example, from documents that our clients provide to us related to the services for which they engage us.
• Indirectly from our clients or their agents. For example, through information we collect from our clients in the course of providing services to them.
• Directly and indirectly from activity on our website (atlasautoequipment.com). For example, from submissions through our website portal or website usage details collected automatically.
• From third-parties that interact with us in connection with the services we perform.

Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following business purposes:

• To fulfill or meet the reason for which the information is provided. For example, if you provide us with personal information in order for complete an order placed, we will use that information to charge your payment method and ship your items to you.
• To provide you with information, products or services that you request from us.
• To provide you with email alerts and other notices concerning our products or services, or promotions or events or news, that may be of interest to you.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
• To prevent and detect fraud and abuse in order to protect the security of our customers.
• To improve our website and present its contents to you.
• For testing, research, analysis and product development.
• As necessary or appropriate to protect the rights, property or safety of us, our clients or others.
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
• As described to you when collecting your personal information or as otherwise set forth in the CCPA.
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

We may disclose your personal information to a third party for a business purpose.  When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:
Category A:     Identifiers.
Category B:     California Customer Records personal information categories.
Category C:     Protected classification characteristics under California or federal law.

We disclose your personal information for a business purpose to the following categories of third parties:

• Our affiliates.
• Service providers.
• Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.

In the preceding twelve (12) months, we have not sold any personal information.

Your Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

• The categories of personal information we collected about you.
• The categories of sources for the personal information we collected about you.
• Our business or commercial purpose for collecting or selling that personal information.
• The categories of third parties with whom we share that personal information.
• The specific pieces of personal information we collected about you (also called a data portability request).
• If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
  sales, identifying the personal information categories that each category of recipient purchased; and
  disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
3. Debug products to identify and repair errors that impair existing intended functionality.
4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
8. Comply with a legal obligation.
9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights
To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by calling us at 866-898-2604.

 

Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.

You may also make a verifiable consumer request on behalf of your minor child.You may only make a verifiable consumer request for access or data portability twice within a 12-month period.

The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.  Making a verifiable consumer request does not require you to create an account with us.  We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within 45 days of its receipt.  If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.  If you have an account with us, we will deliver our written response to that account.  If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.  Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt.  The response we provide will also explain the reasons we cannot comply with a request, if applicable.  For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded.  If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Changes to Our Privacy Notice

We reserve the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will notify you by email or through a notice on our website homepage.

Contact Information

If you have any questions or comments about this notice, our Privacy Statement, the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Phone: 866-898-2604
Website: atlasautoequipment.com